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Insider Tips

Marketing in a Difficult Economic Downturn...

During these challenging economic times, many companies reduce or eliminate marketing expenses. While reducing expenses seems wise, in the case of marketing it can be detrimental to long-term success. Instead, be more intentional. Reevaluate your plan and make certain that each action item has measurable goals. Look for ways to make every effort more effective and efficient. Is the project well planned? Is the message powerful? Are the marketing materials professional? Is there something more that can be done to increase the impact with little or

no extra expense? Once you are comfortable with the answers, proceed with confidence. Be the one that is being aggressive and getting noticed while the others are cutting back and minimizing their presence. Need help? Contact Us!